Senior Personalization & Loyalty Product Manager
Tailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of Men’s Wearhouse, Jos. A. Bank, Men’s Wearhouse and Tux, and K&G Fashion. Our Canadian stores are operated under the brand name of Moores in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement. We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.
About the Job
We currently have an exciting opportunity for a
This individual should be a problem solver, a self-starter with a passion for challenges, someone who can interpret strategic initiatives into technical requirements, is a strong collaborator and has an intricate understanding of customer journeys.
They will use their technical background and prior experience supporting marketing efforts to fuel customer growth and retention within in the current channels and help scale to future channels. They will also be responsible for monitoring overall program KPIs and trends, which will ultimately be used to inform future initiatives and revenue goals.
What You’ll Do | Key Accountabilities
- Serve as marketing product owner and SME to deliver on initiatives such as personalization/acquisition/retention and loyalty programs to improve customer experience and business results.
- Understand the needs of the stakeholders, align project goals to business objectives, evaluate trade-offs and make data driven decisions to support marketing initiatives.
- Provide MarTech domain expertise and partner with cross functional teams (engineering, marketing, digital, product, analytics) to guide, build and execute on the MarTech roadmap.
- Identify new technologies and opportunities for optimization of existing tools and processes. Gather requirements, define use cases, make product recommendations, and drive usage and adoption.
- Monitor the effectiveness of new and ongoing initiatives and create a feedback loop to continuously optimize and improve performance.
- Maintain and manage a backlog of feature requests and enhancements, prioritize new features vs reducing tech debt and communicate effectively with both technical and non-technical partners.
Skills & Experience
- Bachelor’s degree in Computer science or related experience. MBA is a plus.
- 8+ years of combined experience with products such as Salesforce Marketing Cloud Personalization, Adobe Experience Cloud, Cheetah Digital, Unica, Oracle Responsys, or related technologies supporting customer journeys and multi-channel communications
- Experience leading the implementation of marketing automation and related technologies (CRM, CDP, personalization or loyalty platforms).
- leading the implementation of personalization and loyalty platforms a plus
- Understand and have experience in planning, segmentation, targeting, execution and analysis of marketing campaigns
- Comfortable working across various levels of the organization and generating alignment across stakeholders while managing multiple projects with competing priorities
- Ability to influence and persuade individuals within diverse teams without direct authority
- Independent thinker with proven ability working on projects within a fluid environment
- Experience with CDPs such as ActionIQ, Amperity is a plus
- Strong strategic thinking and analytical skills
- Understand the concepts of and have experience implementing A/B testing, holdouts and control groups
- Strong SQL skills and experience with Teradata, Snowflake or Redshift.
Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.
Work Environment, Physical & Mental Demands
- Ability to sit and work at a computer keyboard for extended periods of time
- Ability to stoop, kneel, bend at the waist, and reach daily
- Able to lift and move up to 25 pounds occasionally
- Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment
- Hours regularly 40 hours per week, as work dictates, from a hybrid office location near our Dublin Corporate Office
Benefits
This role is eligible for health, dental and vision insurance, prescription drug, retirement savings (401k, employer-funded retirement plans, deferred compensation, and other defined-benefit or defined-contribution), life insurance, accident and disability, paid time off for sick leave, vacation (80 hours per year), bereavement, jury duty, holidays (9 days per year), wellbeing program, commuter, adoption assistance, legal services, and employee merchandise discounts.
Work-Life Balance
We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:
- Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend
- Holiday Early Departure | close out early the business day before a company observed holiday
Salary range minimum is $113,400 and the salary range maximum is $151,100. This salary range is specific to California. We take into consideration an individual’s skills, background, and experience in determining final salary. Other compensation may include a 10% Annual Incentive Plan (AIP) bonus paid out according to policy. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.
Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.