Direct Mail Marketing Manager

🔍 02098A Corporate Office, Fremont, California, United States

📁: Marketing & Advertising

💼: Tailored Brands

📅   : 18013882 Requisition #

Tailored Brands, Inc.’s purpose is to help our customers love how they look. We accomplish this by providing a personal, convenient, one-of-a-kind shopping experience with compelling products and world-class service. We help fulfill this mission by providing our employees with an engaging and inclusive workplace focused on teamwork, growth and respect.

We are seeking a highly motivated and experienced Direct Mail Marketing Manager to join our Marketing & Advertising team in our headquarters in Fremont, CA.

Responsibilities:

Specific responsibilities will include, but not be limited to the following:

• Plan and coordinate ad promotion calendar for multiple brands

• Collaborate with brand managers and channel partners to successfully coordinate strategies and brand messaging

• Lead the creation of integrated marketing campaigns (which may include some or all of these tactics; TV, Radio, Print, OOH, direct mail, email, and/or other tactics) in partnership with both internal cross-functional teams and outside agencies.

• Develop effective marketing tactics that support sales initiatives in alignment with the overall brand and drive business results across product lines and across customer/prospect segments.

• Brainstorm with other members of the marketing team on new products to test

• Work with data team to develop effective mailing list models including appropriate selection criteria and suppression lists

• Proactively monitor, analyze and track campaign performance

• Analyze past performance of mail campaigns to determine strategies that will be most effective and which ones should be discontinued.

• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other initiatives

• Forecast results of campaigns for financial and production planning

• Participate in broader marketing meetings and strategy sessions

• Continuously develop knowledge of direct mail best practices

• Monitor competitive activity and react to direct mail trends

Skills, Abilities, Experience & Qualifications

Requirements:

• 2+ years experience managing marketing campaigns within the direct marketing space

• Strong attention to detail and ability to multi-task in a deadline driven atmosphere

• Exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way

• Strong complex project management skills, demonstrating the ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables

• Must possess a high-level of proficiency in both Excel and PowerPoint

• Ability to think creatively

• Ability to build strong relationships with colleagues

• Ability to work independently and make recommendations and decisions autonomously

• Ability to conduct formal presentations to all levels of management

• High proficiency with Microsoft Office products (Excel, PowerPoint, Word and Outlook

• Experience in brand management and digital marketing a plus

Work Environment, Physical & Mental Demands

• Ability to maintain a sustained posture in a seated position for prolonged periods of time and operate computer equipment

• Ability to work at least 40 hours per week from the Company’s Fremont, California corporate office with flexibility based on project needs

• Exerts up to 10 pounds of force occasionally and/or a negligible amount frequently to move objects.

Direct Mail Marketing Manager

🔍 02098A Corporate Office, Fremont, California, United States

My Profile

My Submissions

Similar Listings